Google, the Internet behemoth, just recently purchased a mobile marketing company for $750,000,000. This should clearly tell business owners both online and offline that mobile advertising should no longer be ignored.
There are thousands of business owners as well as churches who are taking advantage of what Google calls the most thorough and cost-effective tool for distributing their marketing messages. Alerts such as real estate listings, interest rates, retail advertising to church communications are being sent professionally.
The interesting thing about mobile advertising via SMS marketing is that it may not be flashy, but it does provide what most patrons and marketers (hint small business owners) want and that is one-on-one, uninterrupted dialogue with their or soon-to-be customer.
One of the most exciting attributes about SMS text messages and SMS marketing is that it works amazingly well with online advertising, print ads and video marketing. Plus, the response rates are much higher for business and website owners compare to e-mailing.
One of the reasons for these high response rates is that texting is a real opt-in marketing channel which means the consumer actively seeks out information and then signs up for updates on the product or service they are interested in.
The profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 14 to 42 percent depending on the industry and how regularly they market their new mobile number.
Those profit surges may sound unbelievable but they are indeed real since close to 90 percent of all SMS text messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of texting will be read within a couple of hours.
Of course, the smart business owner will jump on this proven marketing tool that communicates directly with the end user or customer. There will be those who will not utilize this advertising media but will in the end lose profits to their competitor as the selling venue is changing thanks to technology.
The small business owner in this country no longer has to have a large advertising budget to use this newer type of marketing venue. A company called KWIKTEXT offers a sophisticated but easy to use platform for less than 27 cents per day.
Your cost for this incredible technology can be less than 27 cents per day with the right company. And with 52,083 text messages being sent every second, the plain truth is mobile advertising is not going away.
SMS marketing will definitely take your business whether offline or online to the next profit level. Some of these marketing platforms will do some of your advertising automatically via mobile websites and apps and others will actually build a database of texting clients for you.
Not only is this incredible service inexpensively offered by companies like KWIKTEXT, but you can certainly join the ranks of other successful companies using this advertising media venue such as Coca-Cola, JC Penny, American Idol, Dominos and Target.
Proximity and context are the two major factors that have a significant influence on mobile marketing. Market Restaurant Another form of mobile marketing is via advertisements that are specifically designed for mobile web pages. What this essentially means is that mobile marketing is not a single marketing channel but rather one of many media outlets.
categories: sms marketing,sms advertising,mobile advertising,mobile marketing,internet marketing,online marketing,home based business,business,local marketing,online business,cell phone marketing,mortgage,real estate,church
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